The Beginning:

When EWIS, a leading phone manufacturing company, approached Intellogic, they needed a robust CRM and sales commission tracking system to manage their growing sales force and improve customer relationships. Their existing processes were fragmented, leading to inefficiencies in tracking leads, managing sales performance, and calculating commissions.

Beyond this, they sought to enhance the user experience of their smartphones by offering custom-built applications, including an educational app to provide added value to customers. As their technology partner, we set out to build an integrated solution that streamlined operations while elevating customer engagement.

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Understanding the Market & Challenges

Managing a large-scale sales network and ensuring customer satisfaction in the competitive smartphone industry posed several challenges:

• Sales & Lead Management Issues – Lack of a centralized CRM made tracking customer inquiries, follow-ups, and conversions inefficient

• Commission Calculation Complexity – Manual commission tracking resulted in delays, errors, and disputes among sales teams.

• Limited Customer Insights – Absence of data-driven reporting prevented the company from making informed marketing and sales decisions.

• Lack of Value-Added Services – Customers sought more engaging features beyond the hardware, leading to the need for proprietary apps.

To address these challenges, we designed an integrated CRM and commission tracking system, ensuring efficiency, transparency, and scalability in managing sales operations while also developing engaging smartphone applications to enhance customer retention.

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Designing & Developing the Solution

Understanding these needs, we developed a comprehensive CRM platform and sales commission tracking system to streamline sales operations, along with a suite of custom-built smartphone applications.

Technology Stack & Architecture

CRM & Commission System:

• Frontend: React.js for a modern, user-friendly dashboard

• Backend: Node.js for high-performance processing of sales and commission data

• Database: PostgreSQL for structured and secure data management

• Cloud Infrastructure: AWS for real-time data synchronization and scalability

• Security: Role-based access control (RBAC) and encryption to ensure data protection

Smartphone Applications:

• Languages: Kotlin (Android) & Swift (iOS) for native performance

• APIs: RESTful APIs to integrate apps with the CRM system

• Offline Support: Local storage implementation for uninterrupted use

Key Features Implemented

CRM System for Sales Teams:

1. Centralized customer database with lead tracking and follow-up automation

2. Real-time sales performance dashboards for management

3. Smart Dispatch System – Assigns deliveries to drivers based on location, order size, and traffic conditions.

Automated Sales Commission Tracking:

1. Dynamic commission calculation engine based on sales performance

2. Transparent dashboards for sales reps to track their earnings

3. Automated payout processing, reducing disputes and administrative workload

Custom Smartphone Applications:

1. Educational App: A built-in learning platform offering tutorials, courses, and interactive content

2. Support & Diagnostics App: A tool to help users troubleshoot common phone issues and access customer support

3. Cloud Backup App: Secure data backup and sync functionality for user convenience

By implementing a highly scalable, cloud-based system, we ensured EWIS could efficiently manage sales operations while delivering value-added smartphone applications that enhanced customer experience.

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Beyond Development: Growth & Market Expansion

Beyond building the platform, we collaborated with EWIS to drive market growth and sales efficiency. Key initiatives included:

• Sales Team Training & Adoption Programs – Ensuring smooth onboarding and adoption of the CRM system.

•Loyalty & Incentive Programs – Helping create targeted sales incentives to motivate and retain top-performing sales agents.

• Retail & Distributor Partnerships – Assisting in CRM-based partner management for authorized retailers and distributors.

• App Store Optimization & Marketing Support – Providing guidance on app promotions to boost adoption among smartphone users.

With these initiatives, EWIS improved sales performance, customer engagement, and brand value, solidifying its position in the competitive smartphone market.

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The Results: Enhancing Sales Efficiency & Customer Experience

The CRM and commission tracking system has transformed EWIS’s sales operations, while the smartphone applications have significantly improved customer engagement. Key outcomes include:

✔ 20% Increase in Sales Productivity – With automated lead tracking and commission management.

✔ 40% Faster Commission Processing – Eliminating manual errors and payment delays.

✔ Enhanced Customer Experience – Proprietary apps added value, increasing customer retention.

✔ Stronger Market Position – Improved distributor and retail management through CRM.

As EWIS expands its business, the CRM system and mobile applications continue to drive efficiency, engagement, and long-term growth.

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Conclusion: A Model for Future Digital Innovation

By integrating sales automation, real-time data analytics, and customer-centric mobile applications, we helped EWIS achieve greater efficiency, transparency, and market competitiveness.

As the smartphone industry evolves, this solution serves as a blueprint for future innovations, demonstrating how technology can transform sales and customer engagement.